Vertus 42
The launch film for 42, Vertus' AI product, staged as a campaign the size of a global rollout. Billboards in five cities, the Sphere in Las Vegas, wrapped cars in every street. The film makes the product's own argument: grandeur no longer needs the budget.
- Client
- Vertus
- Year
- 2026
- Category
- Product launch
- Delivered
- AI launch campaign
A launch at the scale it sells
42 is built on the idea that AI makes big things cheap, so we showed a launch nobody could have afforded. Piccadilly Circus, Times Square, Shibuya and the Sphere all lit up in unison, a race bike on the Isle of Man, a car wrap crossing Bangkok, a feed of reactions rolling in live. Every street, every screen and every crowd is grounded in real light and real places, because the message only lands if you believe what you see. What used to take a media budget and a year of planning came out of one brief. Nothing here was filmed.
