Capital Closer × Dealfuel
Two sales organisations joining forces, and one film to explain what that means for their clients. We told it as a football career mode: the rep is the player, the partnership is the club, and every deal is a fixture with money on it.
- Client
- Capital Closer, Dealfuel
- Year
- 2026
- Category
- Launch campaign
- Delivered
- AI video campaign
Career mode, not a corporate video
Two companies explaining how they fit together usually ends up as a deck with a handshake on the cover. We made it a game instead. Reps get a rating card, training turns into coaching, the transfer window is the move to a bigger contract, and the final is the deal that pays out. Nothing was filmed. Every frame was generated, cut and scored by us, and the two brands share one pitch from the first shot to the last.
