The Solana Purge
A Halloween film for Solana, the London events brand, made as a tribute to The Purge. Real Instagram models, a city night that never happened, and a release the audience took for a real shoot.
- Client
- Solana
- Year
- 2026
- Category
- Event campaign
- Delivered
- AI campaign film and story content
Indistinguishable from a shoot
The brief was eye-catching, based in reality and impossible to tell from a night with a crew. We built the film around the models Solana already works with, so the faces in it are the faces on the guest list, then put the streets, the cars and the masks around them and cut it like the trailer it pays tribute to. Nothing here was filmed.
Behind the scenes of nothing
The film went out with story content from a set that never existed: crew taping lights to the car, the cast in puffer jackets between takes, a monitor on a wet pavement. People read it as a real shoot with real influencers, and that read is the value. The brand looked bigger, and the event looked like something already happening.
